![]() ![]() One of our favorite stories, we go back to 2004. But nobody can really compete with wheel building, frame design and fabulous customer service. We did away with things like shoes and shorts and gloves and jerseys, and the things that now, there is no way to compete with online. The local bicycle shop, I think, is suffering right now from maybe a lack of excitement about the business, because the business feels like it’s slipping away, when you can just go online and order something. But actually, my husband and I ride a tandem together, we have a saying: ‘Whichever way your relationship is going, it’ll get there faster on a tandem.’ So people either fall in love or fall out of love on a tandem. Because the time that we’re working is the time people want to be riding. And everybody says: ‘You own a bike shop, you must ride a lot,’ which, of course, is totally not true. It’s sort of like the Brian and Diane Show, when you come to HubBub. We fit, design and build custom bicycles for the cycling enthusiast. We are in Northeast Ohio, in a little town called Kirtland. I’m the co-owner of HubBub bicycles with my husband, Brian. Offering something you can’t easily get online has helped them win business.Īlong with running the bike shop, Diane hosts the “ Outspoken Cyclist” podcast, and teaches yoga in her community. Instead of competing with the dominance of Amazon and chain stores, they shifted from a product-centric company to a customer-centric service, specializing in one-of-a-kind bikes. Along the way, they’ve seen the impact e-commerce has had on local retail, including the bicycle industry. They create bikes to fit a client’s specific needs, like catering to an injury, an unusual height, or for riding extremely long distances. They fabricate many of the frames and wheels at their shop, HubBub Bicycles in Kirtland, Ohio. More than 40 years in the bicycling business, Diane Jenks and her husband Brian specialize in creating custom bicycles. ![]()
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